Do you really know how your Customer sees your company?
Are you convinced that you know him really well?
Is your company focussed on addressing your Customers requirements and expectations?
Do you strive towards building the right image of your company in your Customers view?
Are your company’s vision, mission and strategy in line with what the Customer needs?
How sure are you that your marketing and sales support actually contribute to the growth of your business?
“Just having satisfied Customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans”
One of the main features of the current market is the well-informed Customer, who is willing and well-equipped in order to analyse numerous factors in the decision making process. An extensive knowledge of who your Customer is, paired with detailed recognition of your company’s strengths as well as its shortcomings will allow the construction of an efficient Customer care strategy.
Customers, more than ever, seek out brands and companies that build and maintain positive business relationships. This is a vital component at every stage of the decision making process, from long before they purchase, throughout the transaction and right to its completion. That is why successful companies adjust their goals, strategies and structure to ensure the Customer Care issues receive critical attention.
Good Customer Service is the optimal starting point for every business and should never be allowed to become side-lined by the sales goals. In today’s highly competitive market, the main focus should be on maximizing Customer’s Lifetime Value instead of merely striving towards new transactions and fulfilling the marketing plan.
Think Customer has the knowledge and tools to guide your company through this vital area of your business activity.
„Your most unhappy Customers are your greatest source of learning.”
„Imagine your Customer is your best friend — listen to their concerns, be a shoulder to lean on, and then shift the focus from what went wrong to how you can help make it right.”
„A satisfied Customer is the best business strategy of all.”
„Excellent Customer service is the number one job in any company! It is the personality of the company and the reason customers come back.”
„Sometimes even a small change in the approach to the Customer can bring big results.”
„Treat your Customer like you would want to be treated.”
My name is Anna Gapinska. My experience of nearly 20 years of strategic consulting covers the areas of sales support, marketing, long term relationship building with Customers and other stakeholders. I have cooperated with and worked for Polish and foreign companies of various sizes and structure, NGOs and also have advised private people on their public appearances. I’ve carried out multifaceted, often extensive projects in the field of product, internet and multinational markets, have been involved in marketing research, content marketing, branding, public and media relations on all levels of the company’s structure and liaising with all stakeholders.
I am well aware that a good analysis of the market in which the company operates, paired with extensive knowledge of Customers’ needs and expectations, followed by a successful implementation of efficient strategic principles translates into a significant increase of brand recognition, builds meaningful relationships with the Customer, which in turn boosts the sales results.
Care for the Customer – the end user of your company’s product or service – is always at heart of my actions. I strongly believe that soon enough only those companies who can deliver tailored Customer care solutions will be able to survive and thrive in the present competitive environment. Being Customer oriented is fast becoming a key factor for businesses in reaching and maintaining the position of leaders in their industry.
These are the reasons behind the creation of Think Customer, a consulting company that supports businesses in the extensive field of Customer experience. Let’s create the new quality of your Customer management together!
tel: +48 733 272 770
ul. Budapesztańska 9/22 Gdańsk